{"id":10349,"date":"2024-10-21T09:34:42","date_gmt":"2024-10-21T09:34:42","guid":{"rendered":"https:\/\/www.chivasom.com\/?p=10349"},"modified":"2024-10-22T02:18:24","modified_gmt":"2024-10-22T02:18:24","slug":"chiva-som-chairman-and-ceo-krip-rojanastien-on-multi-generational-family-wellness-sustainability-at-the-prestigious-spachina-summit","status":"publish","type":"post","link":"https:\/\/www.chivasom.com\/th\/chivasom-hua-hin\/chiva-som-chairman-and-ceo-krip-rojanastien-on-multi-generational-family-wellness-sustainability-at-the-prestigious-spachina-summit\/","title":{"rendered":"Chiva-Som Chairman and CEO Krip Rojanastien on Multi-Generational Family Wellness &amp; Sustainability at the prestigious SpaChina Summit"},"content":{"rendered":"<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-chairman-of-chiva-som-international-health-resorts-krip-rojanastien-delivers-keynote-speech-and-inspires-delegates-at-the-17th-annual-spachina-summit-2024\"><strong><em>Chairman of Chiva-Som International Health Resorts, Krip Rojanastien delivers keynote speech and inspires delegates\u00a0at the 17th annual SpaChina Summit 2024<\/em><\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">On 24 September 2024, wellness industry leader Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resorts, shared his vision for \u201cMulti-Generation Family Wellness and Sustainability\u201d at the 17<sup>th<\/sup> annual SpaChina Summit 2024, a key event in the global wellness industry calendar.\u00a0He was invited to be a VIP speaker by Fifi Kao, Editor-in-Chief of SpaChina and Founder and Director of the event to the 400-strong audience, made up of members of the international wellness community.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Krip spoke about the concept of family wellness and its intrinsic role in living sustainably in all senses of the word, drawing from his own personal experience as the custodian of Chiva-Som, a family legacy that already spans three generations. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chiva-Som Chairman and CEO Krip Rojanastien on Multi-Generation Family Wellness &amp; Sustainability | SpaChina\" src=\"https:\/\/player.vimeo.com\/video\/1021573515?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Celebrating 30 years in 2025, <a href=\"https:\/\/www.chivasom.com\/th\/chiva-som-hua-hin\/\"><strong>\u0e0a\u0e35\u0e27\u0e32\u0e28\u0e23\u0e21<\/strong><\/a> has been pioneering a sustainable approach to balancing mind, body and spirit holistically since its inception.\u00a0Its philosophy is rooted in the belief that wellness and sustainability must go hand in hand.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.chivasom.com\/th\/sustainability\/\"><strong>Sustainable wellness<\/strong><\/a> means developing healthy lifestyle habits that can be maintained, long-term, for wellbeing and longevity by living mindfully, in tune with nature. It also means working proactively to conserve, preserve, and regenerate the world\u2019s natural environments, and looking after the wider community.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The pressing need to tackle the challenges facing humanity, from food and water inequality and climate change which affect the most vulnerable to the non-communicable diseases (NCDs) caused by air pollution, plastic pollution and unhealthy western lifestyles drives Chiva-Som\u2019s dedication to building wellness and sustainability into the fabric of society for the long-term.&nbsp; Highlighting the need for a cultural shift to address these challenges, Krip shone a light on the importance of early education to firmly reestablish our connection to the natural world, underpinning the symbiosis of planetary and human health.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">From nutrition to waste management, to ensuring a healthy ageing global population, education has a key role to play in providing a better world for future generations. In turn, the wellness industry is in a unique position to inspire change, and Chiva-Som is actively promoting a culture of family wellness with the development of the new and unique offering at its newest outpost, <a href=\"https:\/\/www.chivasom.com\/th\/zulal\/\"><strong>\u0e0b\u0e39\u0e25\u0e32\u0e25 \u0e40\u0e27\u0e25\u0e40\u0e19\u0e2a \u0e23\u0e35\u0e2a\u0e2d\u0e23\u0e4c\u0e17 \u0e42\u0e14\u0e22\u0e0a\u0e35\u0e27\u0e32\u0e28\u0e23\u0e21<\/strong><\/a> in Qatar. \u00a0Launched in 2022 on a beautiful stretch of Qatar\u2019s northern coast in Khasooma, the resort has introduced the idea of sustainable wellness to a whole new community with its dedicated family offering. It is also the first integrated wellness resort to offer Traditional Arabic and Islamic Medicine (TAIM).<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Krip said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u2018Family units that treat \u2018good nutrition\u2019 as just \u2018nutrition\u2019. Recycling the rubbish with the kids. The sensible use of screen time. Making a post-dinner family walk a regular activity. Building sustainability and wellness into the family\u2019s core values that sink in and get passed on.<\/em><br><em>Well-balanced children grow into well-balanced adults. Empowered children grow into empowered adults. There must be the recognition of parenting and the reassessment of work ethics, asset accumulation and pursuit of the dollar as the measure of success\u2026. It is<\/em> <em>crucial that wellness knowledge and understanding be built in the child&#8217;s mind during their formative periods and is aimed to last a lifetime\u2019.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">Krip\u2019s vision of building a legacy, both within his own family as well as inspiring the next generation of wellness industry champions, is inspired by his father, the founder of Chiva-Som Boonchu Rojanastien, who passed him the reins in 2007.\u00a0 Since that time, Krip has built on the world-class reputation of the<strong> <a href=\"https:\/\/www.chivasom.com\/th\/awards\/\">flagship resort Chiva-Som Hua Hin<\/a><\/strong>, Thailand, to create a global brand focused on sustainable wellness. <em>\u00a0<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Aiming to offer insights to fellow industry leaders with family businesses, Krip told how his own son, Win Rojanastien, is in a leadership role with Chiva-Som having been part of the team for the past six years, learning the ropes from the bottom up, having qualified as an architect in New York. &nbsp;\u2018<em>Just as families must manage their growth by thinking well beyond the immediate, so our planet&#8217;s future and our children&#8217;s future all depend on the legacy we leave behind. The seeds we plant today will provide shelter for the generations we may never see, but that is what we must<\/em> do\u2019.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The annual SpaChina Wellness Summit is a three-day event for spa professionals, spa owners and investors, and spa product and equipment brands. It provides a unique and effective communication platform for the key industry figures in China\u2019s wellness and spa industry. The associated&nbsp;<em>SpaChina Wellness &amp; Spa Awards <\/em>recognise the leaders and innovators in China\u2019s wellness and spa industry and help to reward and promote industry quality standards.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Chairman of Chiva-Som International Health Resorts, Krip Rojanastien delivers keynote speech and inspires delegates\u00a0at the 17th annual SpaChina Summit 2024 On 24 September 2024, wellness industry leader Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resorts, shared his vision for \u201cMulti-Generation Family Wellness and Sustainability\u201d at the 17th annual SpaChina Summit 2024, a key [&hellip;]<\/p>","protected":false},"author":3,"featured_media":10350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"destination":[4],"testimonials":[],"class_list":["post-10349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-news","destination-chivasom-hua-hin"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chiva-Som Chairman and CEO Krip Rojanastien on Multi-Generational Family Wellness &amp; Sustainability at the prestigious SpaChina Summit - Chiva-Som International Health Resorts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chivasom.com\/th\/chivasom-hua-hin\/chiva-som-chairman-and-ceo-krip-rojanastien-on-multi-generational-family-wellness-sustainability-at-the-prestigious-spachina-summit\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiva-Som Chairman and CEO Krip Rojanastien on Multi-Generational Family Wellness &amp; Sustainability at the prestigious SpaChina Summit\" \/>\n<meta property=\"og:description\" content=\"Chairman of Chiva-Som International Health Resorts, Krip Rojanastien delivers keynote speech and inspires delegates\u00a0at the 17th annual SpaChina Summit 2024 On 24 September 2024, wellness industry leader Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resorts, shared his vision for \u201cMulti-Generation Family Wellness and Sustainability\u201d at the 17th annual SpaChina Summit 2024, a key [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chivasom.com\/th\/chivasom-hua-hin\/chiva-som-chairman-and-ceo-krip-rojanastien-on-multi-generational-family-wellness-sustainability-at-the-prestigious-spachina-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Chiva-Som International Health Resorts\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chivasomhuahin\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-21T09:34:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T02:18:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chivasom.com\/wp-content\/uploads\/2024\/10\/Khun-Krip-Spa-China-Summit-for-Press-Release-2-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gaurav Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaurav Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chivasom.com\/th\/chivasom-hua-hin\/chiva-som-chairman-and-ceo-krip-rojanastien-on-multi-generational-family-wellness-sustainability-at-the-prestigious-spachina-summit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chivasom.com\/th\/chivasom-hua-hin\/chiva-som-chairman-and-ceo-krip-rojanastien-on-multi-generational-family-wellness-sustainability-at-the-prestigious-spachina-summit\/\"},\"author\":{\"name\":\"Gaurav Kumar\",\"@id\":\"https:\/\/www.chivasom.com\/th\/#\/schema\/person\/3c3bbc55251099ac0a289d17a9c462c8\"},\"headline\":\"Chiva-Som Chairman and CEO Krip Rojanastien on Multi-Generational Family Wellness &amp; 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