The Next Generation of Chiva-Som
Mr Boonchu Rojanastien’s son, Krip was appointed Chairman in 2007, succeeding his late father. Originally from the financial services industry, Krip is a firm believer in health, wellness and longevity. As Chairman of the Preserve Hua Hin Group, he is committed to improving the environment and quality of life in Hua Hin through various community activities.
Mr. Boonchu Rojanastien
The founder of Chiva-Som, Mr. Boonchu Rojanastien encouraged his loved ones to adopt healthy, life-transforming habits.